WebWe analyzed patterns in Google Search data to identify growing sustainable behaviors, and talked to both consumers and experts to better understand what’s driving them. Based on this research, we identified three consumer sustainability trends that reveal opportunities for brands to help customers achieve their green-living goals. WebHodges shares how to find that perfect promise for anything you’re advertising, and how to avoid the dreaded “non-event” advertising that kills word of mouth. Talk details When it …
Emotional Advertising: How Brands Use Feelings to Get People
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10 of the Best Brand Storytelling Campaigns of 2024
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