WebbPhilipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr München. Prior to that, he was a faculty member at University of Michigan-Dearborn and consulted numerous organizations in the field of marketing, digitization, branding and social media. Webb6 juli 2024 · Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr München. Prior to that, he was a faculty member at University of Michigan-Dearborn and consulted numerous organizations in the field of marketing, digitization, branding and social media.
Wearable technologies: The role of usefulness and visibility in ...
WebbProf. Dr. Philipp A. Rauschnabel. XR & Metaverse Enthusiast. Researching, Speaking and Teaching about the Future of Reality. I am Philipp Rauschnabel and have been Professor of Digital Marketing and Media Innovation at UniBw Munich since 2024. Before that, I was at the University of Michigan Dearborn (USA) and at the Uni Bamberg, among others. Webb1 aug. 2016 · Philipp A. Rauschnabel is an Assistant Professor of Marketing at University of Michigan-Dearborn (USA). His research addresses contemporary issues in wearable technologies, new media and branding. He frequently presents research findings on academic and industrial conferences and consults organizations in the fields of media, … pomsky off the hill
Wearable technologies: The role of usefulness and visibility in ...
WebbPhilipp A. Rauschnabel. Universität der Bundeswehr München. Verified email at unibw.de - Homepage. Augmented Reality Metaverse AR Marketing AR Mixed Reality. Articles Cited by Co-authors. ... SHW Chuah, PA Rauschnabel, M Marimuthu, R Thurasamy, B Nguyen. Journal of Service Theory and Practice 27 (3), 616-641, 2024. 117: WebbPhilipp A. Rauschnabel, Nina Krey, Barry J. Babin, Bjoern S. Ivens Research output: Contribution to journal › Article › peer-review 75 Scopus citations Overview Fingerprint Abstract Many universities leverage symbolic qualities with the potential of creating a brand personality useful in competitive differentiation. Webb1 nov. 2024 · DOI: 10.1016/J.JBUSRES.2024.07.017 Corpus ID: 158670218; Strategic customer engagement marketing: A decision making framework @article{AlvarezMiln2024StrategicCE, title={Strategic customer engagement marketing: A decision making framework}, author={Agarzelim Alvarez-Mil{\'a}n and Reto Felix and … pomsky information akc